Exclusively
for public accounting firms, training courses on DVD from
Steve McIntyre-Smith at MFA Group Inc.
NOW
AVAILABLE...
When
we say we wrote the book on
succession planning we're not joking!
The
Succession Planning Toolkit, available from the Canadian
Institute of Chartered Accountants, writted by our very
own Steve McIntyre-Smith.
Available
directly from the CICA bookstore at www.knotia.ca.
Click
on the link above to order your copy today!
Below
is a sample of the DVDs we now have available for practitioners...
'Best
Practices For Running Your Practice' -------------
Buy Now & Save $50. -------------
PRICED
AT $89.95, But Yours Today For Just $39.95 plus
a flat rate, anywhere-in-the-world shipping cost of
just $5.00, to give a total of $44.95 (US).
See
a Sneak Peek Of This DVD From Our Library - Just Click
'Play'
A
charge of $44.95 (US) will show on your credit
card as 'Clickbank', our credit card processor, once
you buy this DVD.
We
have an exciting range of new DVDs in production...
just for public accounting professionals like you.
Special
introductory price for this 'Seminar on a DVD', while
our first batch of supllies last. Regular
price $89.95.
Buy
it Now - Simply click on the Clickbank Logo below...
What
People Say About This DVD:
AccountingWEB.com
reviewed this DVD and said...
"McIntyre-Smith's
no-nonsense approach to presenting beneficial information
is interspersed with real-life examples, and his story-telling
skills and ability to provide down-to-earth advice
combine to provide commentary that is both useful
and easy to absorb...
...there
is a wealth of material about building the practice
from the inside, reorganizing tasks, restructuring
workflow, so that even without changing the client
base, the firm can become more successful and more
profitable.
...McIntyre-Smith
presents clever and innovative ideas that don't cost
money."
-
Gail Wilson, Editor-In-Chief, AccountingWEB.com
To
see the full review, click the AccountingWEB logo
(above)
'Buying
An Accounting
Firm' -------------
Buy Now & Save $50. -------------
PRICED
AT $89.95, But Yours Today For Just $39.95 plus
a flat rate, anywhere-in-the-world shipping cost of
just $5.00, to give a total of $44.95 (US).
See
a Sneak Peek Of This DVD From Our Library - Just Click
'Play'
A
charge of $44.95 (US) will show on your credit
card as 'Clickbank', our credit card processor, once
you buy this DVD.
The
DVD is 1 hour 40 mins long, and includes a wealth
of advice and experience. It's like having your own
coach sat by your side as you go through the process
of buying an accounting practice or block of fees.
Steve
shares many inside tips and shows how to negotiate
the best terms possible, potentially saving you many
thousands of dollars!
A
totally unique DVD. Get your copy today!
Buy
it Now - Simply click on the Clickbank Logo below...
Click
on the 'Clickbank' logo by the DVD you want to buy
and you will be taken to our credit card processor's
site, where you will be asked to complete your credit
card details in their secure on-line ordering system.
Once
your credit card is processed, you will be taken to
another page, where you will be given the specific
email address to send your mailing address and details
to, and we'll mail the DVD out to you.
It's
as simple as that!
--------------------------------------------------------------------------------------------
The
Full Range Of DVDs Coming in 2009/2010
PLEASE
NOTE: All of our DVDs are mastered in a region-free
format, so they will work in NTSC systems in North
America, PAL systems in the UK, SECAM in Europe etc...
they'll literally work anywhere in the world, and
you can play them on your laptop too!
Marketing
Your Accounting Firm - Volume 1
Includes...
o
What Is Marketing, As It Applies To Public Accounting
Firms?
o Newton’s Law In Practice (As It Effects Accounting
Firms)
o Six Simple Rules For Growing Your Practice
o What Do Clients Really Want?
o When Will I See You Again? - Keeping In Touch With
Prospects
o The 14:7 Rule For Success
o Why An Interaction With Clients Is Rarely Neutral
o Why Your Marketing (Up To Now) Probably Doesn’t
Work (That Well)
o The Four Types Of Client
o The Upside-Down Pyramid
o Where To Start For Quick Results
o How to identify time-wasters
o The three key questions to ask a prospect to get
them 'hot'
o How To Start Developing A Network Of Referrals From
Professionals
o
The Basic Marketing Tools You'll Need - And How To
Get Them, Cheap!
o
And Much More!
o Building On The Basics
o The ‘Hi, How’s Business’ Swing-By
For Existing Clients
o How To Start Developing A Flow Of Referrals From
Clients
o Developing A Niche
o A Brief Rant About Bad Clients
o Why Price Is Never Really An Issue For Clients
o Why Do Clients Change Accountants?
o Showing Clients We Understand Their Business/Industry
o Attending Networking Meetings – Start With
A Simple Number
o What Do You Do? – The Dreaded Question and
How To Deal With It
o How To Get Potential Clients To Ask For Your Business
Card
o The 2:1 Ratio And Why You MUST Apply it!
o What To Look For In A Potential Client
o How To Weed Out Tire Kickers
o And Much More!
o Why, Up Till Now, You're Probably Trying To Sell
The Wrong Services!
o Building Your Database (Act!, Gold Mine etc)
o The New Economy & How To Profit From It
o Facebook, YouTube, Twitter and Blogging As Marketing
Tools
o How To Get Free Hosting For Your Web Site
o The Good, The Bad & The Downright Ugly Of The
Web
o Making Your Web Site 'Sticky' And Reaping The Rewards
o Hypersnap, and why it's important to you
o Newsletters or Snoozeletters? How To Use Newsletters
For Profit
o Bundling Services For Maximum Profit
o What You Should Be Doing Instead
o A Real No-Brainer, If Ever There Was – Profit
Driver
o Take Your Clients, And Your Firm, From Good To Great
o Questions To Ask Your Clients And Boost Your Revenues
o
And Much More!
o Why market through seminars?
o Picking a topic
o Who do you invite?
o How to get free publicity for your event
o Methods to use to invite delegates
o How to get seats filled
o Tools that you’ll need
o Organizations to ‘partner’ with –
and get the seminar produced for free
o Ideal length of your seminar
o When to hold it
o Where?
o Tips for presenting
o How to be a great speaker
o Using audience-engaging slides with PowerPoint
o Getting audience participation
o How to book appointments with prospects at the event
o
How to follow-up after the event to maximize ROI
o And Much More!
Fire
Those Pain In The Ass Clients - And Start Working
With Superstars Instead
Includes...
o The 6 Myths About Public Accounting
o 4 Disturbing Scenes From Your Typical Day
o Firing Clients With The 'Nosebleed' Technique
o Why The 'Nosebleed' Method Doesn't Often Work
o Why Bad Clients MUST Go!
o A Better Idea On How To Let Bad Clients Go Gracefully
o How To Look For Better Clients/Work
o The 5 New Services You MUST Consider Providing Now!
o The Tools You Will Need
o And Much More!
o
Unexpected Tasks You’ll Need To Do Now
o How To Go About Finding A Buyer
o Key Issues You’ll Need To Discuss
o Vital Documentation You’ll Need To Sign
o How To Present Your Practice To Potential Buyers
o What & When To Tell Your Staff
o What & When To Tell Your Clients
o Pitching The Deal As A ‘Merger’ For
Maximum Client Retention
o Options For Maximizing The Price
o Methods For Calculating The Earn-Out
o How Long You Will Have To Be Available For After
The Deal Is Done
o What Most Buyers Are Looking For
o And Much More!
o Unexpected Tasks You’ll Need To Do Now
o How To Go About Finding A Seller
o Key Issues You’ll Need To Discuss
o Vital Documentation You’ll Need To Sign
o How To Present To Potential Sellers
o What & When To Tell Your Staff
o What & When To Tell Your Clients
o Pitching The Deal As A ‘Merger’ For
Maximum Client Retention
o Options For Minimizing The Price
o Methods For Calculating The Earn-Out
o Where To Get Cheap Finance From
o What Most Sellers Are Looking For
o And Much More!
How
To Find, Hire and Keep Great People For Your Public
Accounting Firm
Includes...
o
Why ‘Workopolis’, 'Monster' & other
job boards rarely work
o Why Newspaper ‘Help Wanted’ ads don’t
work either
o Networking to find good people
o Creating an Alumni Network
o Getting Referrals
o Choosing A Head-Hunter
o Interview Tips
o Getting References checked
o Making An Offer
o Keeping them challenged, interested & committed
o What to look for in potential/future partner candidates
o An introduction to Partner Bootcamp
o And Much More!
o Why Being Good Isn’t Good Enough
o How To Get Clients For Life
o 5 Key Actions To Take Now
o The Carwash Conundrum
o How To Be The Specialist In Your Clients’
Eyes
o Workflow Planning To Wow Your Clients
o One Degree More, Exponential Results
o Connecting The Dots
o Getting Superior Quality referrals
o And Much More!
o Ready To Hang A Shingle?
o Compliance Issues To Deal With
o Setting Prices For Your Services
o Software Needs & Reviews/Tips
o Setting A Budget For Your Project
o Finding Great Clients
o
Getting Paid - In Full - And Quickly
o Asking For Referrals - Without Seeming Desperate!
o Getting Finance At Rock Bottom Rates
o How To Produce A Brochure on a Budget
o How To Get A Low Cost Web Site
o And Much More!
How
To Build A Niche For Your Public Accounting Firm (And
At The Same Time, Recession-Proof Your Practice)
Includes...
o
Why Pick A Niche (Or Two!)
o How To Pick Winning Markets
o Exactly Where To Start For Maximum Success
o Developing A Winning Strategy
o FREE Publicity For Your Niche-Market Firm
o How To Be The 'Go-To' Accountant
o Tools That You Will Need
o The Insider's Tips On Niches
o The Power Of The Specialist
o How To Get Your Most Expensive Marketing Done For
FREE!
o And Much More!
o What The Most Profitable Firms Are Doing With Their
Best Clients
o How To Spot Opportunities To Add Value
o How To Make A Proposal
o The First Steps To Financial Success
o The Tools That You Will Need And Where To Get Them
o How To Pitch The Project
o How To Get The Client To 'Yes'
o Pricing The Project From The Client's Perspective
o Adding Value - To Your Clients, AND Your Firm
o Getting Maximum Leverage From Some Amazing, Inexpensive,
Software
o Winning That First Engagement
o And Much More!
How To Create A Great Web Site For Your
Accounting Firm
The
Business Owner's Guide To Credit Control & Cash
Collection
(This is intended for you to show your clients and
get new work from it)
Interview
Techniques For CPAs and CAs Who Hire
- How To Really Get To The Essence Of The Candidate,
And Make The Right Hiring Decisions
PLEASE
NOTE: These DVDs are mastered in a region-free
format, so they will work in NTSC systems in North
America, PAL systems in the UK, SECAM in Europe etc...
they'll literally work anywhere in the world, and
you can play them on your laptop too!
The
Succession Planning Toolkit, available from the Canadian
Institute of Chartered Accountants, writted by our very
own Steve McIntyre-Smith.
